With over 25 years in the music industry, I have had the privilege of working with both Swedish and international artists, from independent singer-songwriters to established names in pop, rock and alternative music. My journey has taken me through music production, songwriting and A&R work, helping artists develop their unique identity and create music that not only sounds great but also feels authentic.

I am passionate about creating genuine musical expressions and strong brands, letting the music speak for itself. Over the years, I have been involved in everything from producing and writing songs to leading creative projects within media, entertainment and digital platforms. Whether it's about developing an artist, shaping a concept for a music project or driving a creative venture, my focus has always been the same: to highlight what makes each artist unique and to create something that stands the test of time.

My work extends beyond the studio. I have deep experience in music marketing, artist development and strategic concept creation, where I have helped artists and creators not only find their sound but also reach out and build sustainable careers. I see music-making as a whole, from songwriting and production to visual identity and audience communication.

With a passion for innovation and a broad understanding of the evolving music industry, I am always looking for exciting new collaborations. I believe in music as a force for change, inspiration and connection, and I look forward to continuing to create, develop and challenge the boundaries of what music can be.

Get in touch if you’d like to create something unique together!